
New Trends With Friends Episode: Golf’s Biggest Disruption Yet: Grass Clippings, YouTube Stars & The PGA’s Future

Good morning everyone,
In this episode of Trends with Friends, Michael Parekh, Phil Pearlman and I are joined by special guest Jimmy Hoselton, a co-founder of Grass Clippings and the Grass League (Social Leverage Fund 4), as we break down the massive shift in golf. With new, innovative formats like the Grass League, TGL, and YouTube golfers outshining PGA pros, it’s an exciting time to be a golf fan.
We also discuss AI, global tech power dynamics, and Apple cutting a game-changing AI deal with Alibaba. This episode of Trends with Friends is packed with insights on the creator economy, sports entertainment, and the geopolitical chess match unfolding between the U.S. and China.
JUMP TO THE GOOD STUFF:
(0:00) Introduction and Setting the Stage
(4:32) The Evolution of Golf and New Trends
(9:53) Grass Clippings and the Future of Golf
(18:04) The Intersection of Golf and Gaming
(25:54) Branding and the New Era of Golf
(28:03) Transition to AI and Tech Discussion
(38:07) The Chess Game of AI and Self-Driving Cars
(46:12) Navigating US-China Relations
(54:15) China’s Rise in AI and Engineering Talent
(1:01:38) The Future of AI and Market Dynamics
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